Dynamic U.S. marketing expert Paul Rand recently addressed over 200 diverse business stakeholders at Sheikh Faisal Center for Entrepreneurship in the Middle East in Doha as part of its entrepreneurship and business development initiative.
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Rand, who is recognized worldwide as a visionary business strategist, spoke about “word-of-mouth” marketing and his take on building a business brand organically in conjunction with the two-year-old program. The center endeavors to keep Qatari entrepreneurs up to date on business strategies, marketing trends and technology, or “smart” tools.
Additionally, the entrepreneurship center places a high premium on fostering Qatar-U.S. business relations with an emphasis on nurturing commercial talent. Qatar has made efforts to strengthen the small-to-medium business sector over the last decade, acknowledging the net worth to the overall national economy as well as the value of added diversity.
“SMEs are more constrained by financing than large enterprises,” Faisal Center Director Mandy Terc said. “Through this presentation, we are giving new ideas, derived from firsthand experience from a leading entrepreneur, on increasing the value added by applying innovative methods in promoting and marketing their businesses.”
The Sheikh Faisal Center for Entrepreneurship in the Middle East, founded in May 2014 in partnership with Chicago-based DePaul University, operates a mutual student exchange program by letting DePaul students study abroad in Qatar and welcoming Qatari students to its Driehaus College of Business campus in Illinois.
“We are honored to be collaborating with leading institutions in Qatar such as Qatar Business Incubation Center (QBIC), Qatar Science and Technology Park (QSTP) and Bedaya,” Terc said. “(W)e look forward to further enhancing our partnerships in the future to strengthen Qatar’s entrepreneurial capacity and to connect entrepreneurs in Qatar and the U.S.”
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